Gufram presents FLOWIE® by Supertoys Supertoys
Barolo, Italy, 30 May 2024 - Gufram unveiled a new collaboration at the 2024 Salone del Mobile at the fairground in Rho Fiera Milano. The renowned Italian brand, epitomising radical design and its legacy, presented Flowie®, a fresh project crafted by the Dutch-German artistic duo, Supertoys Supertoys.
Flowie®, a soft polyurethane seat, embodies the legacy of radical creativity, serving as an ode to "daydreaming" and aligning with the concept of Radical Cuteness, a term coined by Supertoys Supertoys to denote an art form employing playful aesthetics and hybrid, ambiguous forms to subvert traditional norms in design and art, a concept that stems from a broader tradition of subversive and playful design. By utilizing childhood memories, Supertoys Supertoys create works that resonate with people's innermost aspects, extending this approach to everyday objects, and making them accessible to all.
Flowie® serves as a companion object, a furnishing complement that becomes a genuine inhabitant of the home, an accessory seamlessly fitting into any style, whether as a standalone piece or a collectible item in its various soft and delicate tones.
Available in 3 colours - Sweet Pink, Sunny Peach and Smooth Pearl – Flowie® consists of a semispherical base with comforting curved lines supporting the corolla of a stylized flower. It is a pouf that aligns with Gufram's great icons, domestic sculptures bringing a reinterpreted nature into homes following a philosophy of design beyond conventions, representing the contemporary strength of radical design as a bearer of freedom and creativity.
Designed to captivate attention, this flower-like creature transcends rigid functionalism, skillfully harmonising its practical utility as a seat with the addition of whimsical magic fueling the flights of dreamers' imaginations. This pouf is a delightful and stimulating piece in any space, challenging the status quo of the serious and often monotonous world of interior design.
"Flowie® serves as a gentle reminder to take a break, to occasionally gaze at the clouds, tracing familiar shapes, while embracing the idea that deep down, we are all magical, we are all dreamers," state Supertoys Supertoys.
www.gufram.it
go to Flowie® here